Articles
What's New?
I decode analytics for business people in Meta S. Brown on Forbes
Find amazing analytics experts who happen to be women in Meta's Binder Fulla Women in Analytics
Books
Aspiring data miners: Learn the ropes with Meta's book, Data Mining for Dummies from John Wiley and Sons
Experienced data miners: Here's one for for you. IBM SPSS Modeler Cookbook from Packt Publishing
Managers: Get the scoop on making Big Data pay! Big Data, Mining, and Analytics: Components of Strategic Decision Making from CRC Press with a section by Meta on extracting useful information from unstructured data.
Mentioned in the Media
- Women Breaking Barriers interview
- Women in Tech: Discussing Innovation, Diversity & Sexism with Meta Brown
- Hvorfor har Donald Trump betalt denne mannen 370 millioner kroner i løpet av valgkampen?
- Stop blaming schools and universities for the lack of women in tech
- Tech Women Triumph: Reaching For The Stars, Election Fever And Shattering Stereotypes
- How Access To Voter Data Fuels Campaigns’ Drive To Win Your Vote
- So You Want To Be A Data Scientist
- Saving children, one algorithm at a time
- Wizeline integrates with Slack to shorten the time to market
- Big Data And RDBMS: Can They Coexist?
- Advertisers and the quest for your data
- The State of Content Analytics/E-Content Sourcebook 2016
- Top Tech Writers to Follow in 2016
- Biggest Obstacles Facing the Internet of Things
- Text Analytics eBook: 28 Experts Share How to Achieve Business Value
- Women2Watch in Retail Disruption 2016
- The Force Awakens In Data - Industry Leaders Comment
- Mobile Tracking: Issues for Retail Analytics/Journal of Retail Analytics, Q4 2015
- In top demand today: Good data storytellers
- Data Mining for Dummies – Interview with Meta Brown
- Navigating Analytics Professions as a Woman: 4 Lessons from Meta Brown
- Meta Brown's guide to female analytics authors and experts
- Profiles In Analytics: 262 Female Writers Prepare You For Today's Hottest Careers
- 3 Recent Books For Budding Data Scientists And Business Executives Involved With Big Data Analytics
- Analytics Meets Mother Goose - MIT Sloan Management Review (by Michael Fitzgerald)
- Top 50 Business Intelligence Blogs: Must Read BI Articles, Blog Posts - NGData
- Julia Child, Meta Brown, and data mining mania - Fierce BigData (by Pam Baker)
- “The Publisher Came Looking for Me:” How One Alum is Setting the Agenda - The Byline Blog
- The 23 Most Influential Business Intelligence Blogs - BI Software Insight (by Justin Heinze)
- Computing's Narrow Focus May Hinder Women's Participation - Communications of the ACM (by Tom Geller)
- Meta and her binder fulla women - Fierce BigData (by Pam Baker)
- Spotlight: New book: Data Mining for Dummies - Fierce BigData (by Pam Baker)
- Data Miners Can Dig Into a Good Future - I Have a Plan Iowa
- Big Data at Center of Disruptive Technologies - DataInformed (by Chris Nerney)
- Certified Analytics Professionals Discuss Business Value and Ethics
- Data Science: What's The Half-Life Of A Buzzword? - Forbes (by Gil Press)
- The Effectiveness Of Small Vs. Big Data Is Where The NSA Debate Should Start - Forbes (by Gil Press)
- Big Data at Center of Disruptive Technologies - DataInformed (by Chris Nerney)
- 5 Tips for Finding Talent for Your Data Analytics Team - DataInformed (by Chris Nerney)
- Want to Get Certified in Data Mining?
Communication
- Talk Analytics with Executives: 4 Things You Must Understand
- Talk Analytics with Executives – Revisited
- Telling a data story for an unconventional audience
- Tell Me a Story: Why Data Analysts Must Be Storytellers, Too
- Storytelling for Data Analysts
- Better Writing for Data Analysts
- Defending Your Analytics: Handling Hecklers
- We’re Not Artists: The Craft of Influencing Decision Makers
- Analytics BS: 3 Questions to Spot It
- Big Data: Are 3 Vs Sufficient?
Management
- Analytics Talent: Find It, Use It, Retain It
- Avoid Social Listening Lunacy: 3 Don’ts
- Bad Personalization Is Worse Than No Personalization
- What Every Business Person Needs to Know About Text Analytics (video presentation from Text Analytics Summit West and Voice of Customer Analytics)
- What Every Business Person Needs to Know about Text Analytics - extended version (video presentation from Chicago Booth Alumni Big Data and Analytics Roundtable)
- Data Mining Lessons from 'The French Chef'
- Building a Business Case for Text Analytics
- Why Data Analysts Need Business Analysts
- Beware the Sentimental Metric
- What Big-Data Stories & Barbie Have in Common
- FTC & the Data Brokers: Why You Should Care
- Kiss & Make Up With IT
- Analytics Is Harder Than It Looks
- Gut-Feel Isn't Good Enough
- Grow Your Own Analytics Talent
- Text Analytics, Big Data and the Keys to ROI
- Spare Me Tales of Your Massive Data Cluster
- It's a Bird! It's a Plane! No, It's Just a Data Scientist.
- Analytics: What’s Passion Got to Do with It?
- Planning for ROI in Text Analytics
- Executives Don’t Like Analytics: Why Business Isn’t Data-Driven
- Crossing the Language Chasm: Extracting Information from Foreign-Language Text
- Text Analytics WIIFM (What’s in it for Me?)
- Why IT Doesn’t “Get” Analytics (and Why the Time is Right for Change)
- Analytics, Schmanalytics! How to Evaluate an Analyst
- No Smokescreen Area: Tips for Hiring Analysts
- Was Edison “Agile”? Extracting New Value from Old Techniques
- The CEO Wants Analytics! Now What? [article]
- The CEO Wants Analytics! Now What? [slide presentation for business analysts]
Analytics Skills
- A Data Analyst's Best Friend: The Library
- PyData Keynote: CRISP-DM, The dominant process for data mining Full presentation video.
- It's the Data, Stupid
- Text & the City: Municipalities Discover Text Analytics
- How to Find Great Sources for Useful Statistics
- Analytics Lessons from Penises, Professors & Prohibitions
- Don't Go Steady (With 1 Data Analysis Method)
- 5 Steps Every Data Analyst Must Know
- Mo' Data Blues
- When Less (Data) Is More (Information)
- What Happens When You Assume
- How I Met Your Model
- Be a Text Analytics Heretic
- Selecting Big Data Sources for Predictive Analytics
- Is There Madness in Your Methods?
- Bluffer's Guide to NoSQL Databases
- Audio Seminar: Powering Predictive Analytics with Big Data
- Open Data: Just a Slice of the Pie
- Rising to the Challenge of Cross-lingual Sentiment Analysis
- Text Analytics is Hard (That's What She Said)
- Cross-lingual text analytics: a new frontier in linguistics
- Better than Brute Force: Big Data Analytics Tips
- Big Data Blasphemy: Why Sample?
- The Truth About Social Media Analytics
- Design by the People: Testing reveals the most effective web designs.
- Know Your S#*!: Maximize Web Conversion with A/B Testing
- Data Mining Fundamentals: Khabaza’s 9 Laws of Data Mining
- Data Mining Fundamentals: Terms You Must Know
- Testing to Sell: Meta’s Crusade for Proof in Web Design
Industry
- Women Who Wrote the [Analytics] Book: 262 female book authors in data analysis (from Meta’s Binder Fulla Women in Analytics)
- Women Analytics Book Authors – Meta List
- Data Mining Profession Gets More Professional
- Breeding Analytics Talent Through AP Statistics
- Secrets of a Software Vendor
- Open Data: What's It Hiding?
- Protecting Public Data
- Social Media Analytics Expert Interview Series
- The STEM Profession that Women Dominate
- My Trans-analytic Voyage: Text Analytics on Both Sides of the Atlantic
- Big Data Analytics: Reframing Political Campaigns
- Is Analytics “Different”?: 2 Lessons in Sales from The Mayflower Madam
- What's Standing Between You and Your Quota? 5 Myths That Undermine Analytic Software Sales
- Self-Promoters Score! Why Analysts Can’t be Shy Anymore
- So You Want to be a Data Analyst
Meta's Binder Fulla Women in Analytics
- Women Analytics Book Authors – 2017 Update
- Outstanding Women in Analytics – 2017 Update
- Meta's LinkedIn Posts on Women in Analytics
Meta's Forbes Site
- 10 Data Analytics Careers That Aren't Data Scientists
- You Can Cultivate These Nontechnical Skills To Keep Your Technology Job Longer
- Don't Blame Tech Industry Turnover On Millenials In The Workforce
- Don't Buy Hype. Read Women's Health And Sex Blogs That Put Data First
- Help Your Kids Love Math And Science, Even If You Don't
- Here Are (Approximately) 3000 Free Data Sources You Can Use Right Now
- Free Data Sources: Municipal Open Data Portals For 85 US Cities
- You Don't Need A Fancy Education To Start A Data Analytics Career
- You Can Get A Data Analytics Job Without A Masters In Data Science
- Understanding Data Analytics In Science News
- 3 Major Ways That Qualified Applicants Screw Up Their Data Analytics Interviews
- If You're Thinking About A Career In Data Analytics, Please Do This First
- If You Want To Succeed With Analytics, Effective Communication Is A Must
- Ask 3 Kinds Of Questions About Masters In Data Science Degrees
- 4 Reasons Not To Learn To Code
- These Are The 10 Most Popular Datasets On The US Government Data Portal
- Check Out These 6 Handy Apps That Wouldn't Exist Without Government Open Data
- Discover Modern Data Analytics Inspiration In 3 Century-Old Books
- March For Science Was Teeming With Women, So Let's Dump Stereotypes.
- The Message For Business At March For Science: We All Need Data
- She Asked For Thoughts On Women In Analytics. Here's What I Said.
- Here's How To Overcome Objections To Diversity In Tech
- This Is How You Move From Reporting Into Serious Data Analytics
- This Is How To Save Jobs And Your Business With Data Analytics
- Follow These 3 Women To Get The Lowdown On Data Analytics
- Eradicate All-Male Panels To Get More Women Speaking At Tech Conferences In 2017
- When You're Invited To Speak On A Tech Conference Panel, Do This
- Avoid 4 Common Predictive Analytics Mistakes That Waste Money And Hurt Your Business
- Sharpen Your Analytics Skills With These 5 Free Book Sources
- How To Hire A Data Scientist: 5 Don'ts For Data Scientist Interview Questions
- Get To Know 25 Women Leading Data And Analytics In The US Government
- Improve Your Analytics Skills With These 9 Tips
- 8 Female Analytics Experts From The Fortune 500
- Why Self-Service Analytics Won’t Replace Data Analytics Professionals, May Help Them
- How To Get Into An Analytics Career Without Spending A Fortune
- How John Glenn Thwarted Female Astronauts And Why It Still Matters For Minorities And Women In Tech
- Meet 5 Fabulous Women Leading The Way In Social Media Analytics
- Massive New Energy Use Data Resource Coming This January
- Here's How To Get Started In Election Data Analytics
- Don't Trust Marketing 'Lessons' From The 2016 Presidential Election
- Don't Blame Pollsters. Blame The Electoral College.
- 5 Big Data And Analytics Learning Resources That Most People Miss (But Shouldn't)
- New Wave Of Data Journalism Transforms The News
- Ugly Truth About Women In Tech
- 7 Ways To Drive Women Out Of Tech
- The Analytics Tool You Don't Learn At School: Listening
- 7 Terrible Habits of Data Analytics Professionals
- Choose Meaningful Metrics For Competitive Advantage
- Want Execs To Trust You? Bulletproof Your Data Before You Present.
- Retail Data Analytics Is Key To Plus Size Fashion Success
- Tim Gunn's Lesson For Retail Data Analytics
- The Data Mining Business Case: Here's What To Include
- How To Become A Go-to Analytics Expert
- 4 Reasons Why You Don't Need A Big Data Strategy
- How (And Why) To Get The Data That You Need
- Meet 9 Women Leading The Pack In Data Analytics
- Can't Understand Your Tech Staff? It's Up To You To Change The Conversation
- Why Nate Silver's Forecasts Are Better Than Yours (And How You Can Improve)
- 4 Reasons Not To Get That Masters In Data Science
- How To Know What Your Brand Experience Is Worth
- How To Discover And Hire Hidden Analytics Stars
- Analytics Software: This Is No Place For Product Loyalty
- Computers Compute, People Think: Why Artificial Intelligence Struggles With Questions
- Artificial Intelligence Creeps Into Everyday Life: The Basics On Intelligent Personal Assistants
- Analytics And The Quest For Artificial Intelligence
- What Analytics Talent Shortage? How To Get And Keep The Talent You Need.
- 3 Marketing Tips From A Billion Dollar Big Data Analytics Team
- How To Overcome The 3 Fears That Undermine Data Analytics
- Big Data Analytics And The Next President: How Microtargeting Drives Today’s Campaigns
- Text Analytics Basics: Using Words As Data
- Choosing Data Analytics Training That’s Worth The Investment
- Why Panama Papers Journalists Use Graph Databases
- How To Find Data Stories That Speak To Decision-Makers
- How To Lure Women To Your Tech Event
- Women Prominent In Data Analytics But Not On Conference Agendas
- Panama Papers: Digging For Dirt In The Data
- The Right Process For Big Data Analytics Profit
- Analytics That Slash The Cost of Litigation
- How To Interview A Data Analyst
- 6 (OK, 7) Big Data and Analytics Learning Resources That Business People Can Understand
- Dirty Truths Your Analytics Software Vendor Won't Tell You
- Big Data, Little Data. What Do You Really Need?
- Maximize Returns With The Right Data Opportunity
- How To Avoid Data Analytics Failure
- Want To Make Money With Your Data? Do This First.
- Kids Endangered By Predictive Analytics? Child Advocate Says Yes
- Analytics And The IRS: A New Way To Find Cheaters
- 9 "Laws" for Data Mining
- How Internet of Things Technology Is Keeping Kids Safer
- Voter Data: What's Public, What's Private.
- Tyco To Acquire Retail Analytics Leader Shoppertrak
- Getting By With Less Consumer Tracking in Retail
- Those Data "Insights" Might Be Garbage. Here's How to Tell.
- Navistar Leverages The Internet of Things to Build Customer Loyalty
- Women Are The Missing Element In New GE Ads
- When and Where To Buy Consumer Data (And 12 Companies Who Sell It)
- Your Personal Data's For Sale: But Is It Accurate?
- Big Data Breakdown: Use the Right Analytics For The Business Problem
- Shopper Phone Tracking: Creepy Spying Or Valid Consumer Research?
- Obama Uses Behavioral Science. Should You?
- Credit Scores: Everyday Predictive Analytics
- The Secret Ingredient In The Text Analytics ROI Recipe
- Driverless Cars, Analytics and Tough Standards for 21st Century Innovation
- High School Rankings: What Gets Schools To The Top?
- NSA Mass Surveillance: Biggest Big Data Story
- College Rankings: What Gets Schools To The Top?
- Big Data Analytics: First Steps
- What IT Needs To Know About The Data Mining Process
- Can Algorithms And Big Data Appraise Character?
- Benioff Says Yes To Equal Pay: How Do You Measure That?
- What Apple's Tim Cook Got Wrong About Data Mining
- What Big Data Analytics Professionals Want From IT
- Pondering Analytics Of Cholera On A London Walk
- Searching For The Smoking Gun With Text Analytics
- Next-Generation Databases Take On Big Data Management Challenges